Congratulations to our brand ambassador in Japan; Sacha Fenestraz for sealing his P3 Result in the Japanese Formula 3 Championship
by Antonio
by Antonio
It’s official! The Hype Studios are now live and open for content creation, only limited by your own imagination!
Located in the center of Madrid, The Hype Studios offers a space entirely dedicated to content creation, with several areas tailored to specific content needs.
Hacking Set
The Talk Show area dedicated to conversations, reports, interviews and tutorials.
With the ability to change between multiple themes and backgrounds, it’s the ideal area to sit back, sip on some Hype and dive deep into the conversation.
The Hype Bar
Grab a drink from our many product categories, it’s on us!
The Hype Bar is dedicated to challenges, pranks, and dynamic video recording.
Have a challenge in mind? The Hype Bar awaits!
Play Zone
It wouldn’t be a play zone without a Playstation 5! Play has no limits with multiple consoles and PC, you’re able to game and stream just about anything! Get comfortable and load up on Hype, how else would you survive an all-nighter?
Twisted Zone
Don’t get it Twisted, this artistic set is perfect for all you Instagram models out there, we can create just about any mood or photographic environment you have in mind to achieve your dream aesthetic.
Naturally, being located in Spain means that the Spanish market has first dibs on content creation, and we’ve seen a lot of profiles come through to make their dreams a reality!
We’re anxiously waiting to invite YOU (yes, you!) to the Studios to bring your content project to life!
Make sure to follow us on social media to stay updated on all the content creation projects, we’re just getting started!
Instagram
by Simone
The new watermelon flavour of the Hype Energy Twisted line has finally arrived and is being rolled out to different markets as a limited summer edition, with 0% sugar and a boost in BCAA intake.
What are BCAAs?
Branched-chain amino acids are the amino acids leucine, isoleucine and valine, which comprise around 35% of your body’s muscle protein. They’re “essential” because your body doesn’t make them on its own, you have to get them from food and workout supplements. Like other amino acids, they’re the building blocks of protein, but these particular aminos may also help preserve muscle glycogen stores, which fuel your muscles and minimise protein breakdown during exercise.
With this launch, Hype Energy doubles down on its differentiating value of being flexible and in constant movement, adapting to our markets’ needs and always putting the consumer at the heard of our product development efforts.
Make sure to follow us on social media to stay updated on our latest developments!
by Simone
In a world where everyone seems to be doing the same things, taking the same pictures from the same places, it seems harder than ever to stand out and be authentic enough to define your own freedom…
At Hype Drinks, we value the mindset of making up your own rules to enjoy your own freedom.
Free from society’s pressure to perform in a specific way. It’s all about having fun and enjoying every moment as much as possible.
We encourage you to #HackTheAlgorithm by doing things differently. Adding your own twist to every day tasks and letting your inner-self shine!
You will #HackTheAlgorithm finding your day-to-day hacks to stand out. Unlock that raw creativity and help you think beyond what is known!
As a company, we challenge the traditional meaning of Energy across our different product categories in order to offer you the perfect products for specific consumption moments throughout the day.
(Yes, we also have CBD Products available!)
So how does it all come together?
We developed HYPE STUDIOS, a content creation hub based in Madrid for creators to be able to express themselves without any filter. To bring their wildest projects to life, all while having fun throughout the process!
The Hype Studio will embrace this new positioning, showing the versatility of our functional categories by hacking the perception of what an energy drink brand should stand for.
We aren’t defined by just one category, in fact our identity is established through our diverse product offering. We like to remain informed on beverage trends, and jump on the opportunity to develop new product categories.
And you? Are you ready to #HackTheAlgorithm?
Make sure to follow us on Instagram to stay updated and learn more about the Hype Studios’ development & official launch date!
by Simone
After setting new world records, and turning the impossible into possible.Harley Clifford doubles down and keeps living his life to the fullest with Hype Energy Drinks!
Harley Clifford grew up in Queensland, Australia. He got involved with wakeboarding at a very young age, meanwhile his family was fully supporting him.
Harley had a preliminary vision of being one of the best in the world, and we’re proud to say he has achieved his dream pursuing his passion!
The 25 years old turned pro at the age of just 16, immediately showing his hunger for gold; winning contests all over Australia.
With over 40 major pro contests in his first 6 years as a professional rider, he was a golden start to look out for.
If that wasn’t enough, Harley was the the first rider to land some of his now signature tricks. For instance, double flip wake to wake, or a 1080 degree rotation during his competition runs.
He is also the first wakeboarder in history to score a perfect 100, making him one of the most progressive riders of the sport.
On top of all of this, Harley is one of the nicest humans you’ll ever meet.
Down to earth, laid-back, always up for an adventure, he definitely lives his life with a lot of Hype!
The 2018 Nautique WWA Wakeboard National Champion is sponsored not only by our energy and performance drinks. But also by our newest product in Hype Energy Drink products portfolio; Hype CBD. CBD is one of the main components of the cannabis sativa plant that has a lot of benefits. Above all, it deals with anxiety and stress relief. As we strongly think about our community, it was a necessity for us to provide Harley with such product to always keep him fresh and ready for his new upcoming challenges.
Being an 8x Wakeboarding World Champion doesn’t happen overnight. We are honoured to be able to support Harley through his next adventures with the right products. Therefore, keeping him energised and focused on his career objectives.