Hack The Algorithm with Hype Drinks 

In a world where everyone seems to be doing the same things, taking the same pictures from the same places, it seems harder than ever to stand out and be authentic enough to define your own freedom…

At Hype Drinks, we value the mindset of making up your own rules to enjoy your own freedom. 

Free from society’s pressure to perform in a specific way. It’s all about having fun and enjoying every moment as much as possible.  

We encourage you to #HackTheAlgorithm by doing things differently. Adding your own twist to every day tasks and letting your inner-self shine!

You will #HackTheAlgorithm finding your day-to-day hacks to stand out. Unlock that raw creativity and help you think beyond what is known! 

As a company, we challenge the traditional meaning of Energy across our different product categories in order to offer you the perfect products for specific consumption moments throughout the day.

(Yes, we also have CBD Products available!) 

So how does it all come together?

We developed HYPE STUDIOS, a content creation hub based in Madrid  for creators to be able to express themselves without any filter. To bring their wildest projects to life, all while having fun throughout the process! 

The Hype Studio will embrace this new positioning, showing the versatility of our functional categories by hacking the perception of what an energy drink brand should stand for.

We aren’t defined by just one category, in fact our identity is established through our diverse product offering. We like to remain informed on beverage trends, and jump on the opportunity to develop new product categories.

And you? Are you ready to #HackTheAlgorithm? 

Make sure to follow us on Instagram to stay updated and learn more about the Hype Studios’ development & official launch date!

Xtra: The New Hybrid Category 

The business world does not sleep. So neither do we. The industry of energy drinks is developing at a high speed worldwide these days. Therefore, Hype Energy drink; a company that exists for more than 25 years obviously must be leading this development. In order to bring the best products to the market and provide our clients with the most satisfying flavours. Our different departments are all involved in the innovation process. After months of dedicated New Product Development research.We are excited to announce our new product line expansion. A performance energy drink line called Hype Energy Xtra.

This new category is being introduced with two flavour variants, Piña Colada and Coco Berry. The main objective behind the development of these 2 products is to create an optimised energy formula designed to boost the  physical performance to extra levels. However, the quantity of ingredients may slightly differ from country to country and from region to region. For instance, the US variants will include 300mg of caffeine in a 16.9 oz format. While the EU variants will be restricted to 200mg of caffeine for its 500ml format. 

The Xtra line goes the Xtra mile by not only offering the 3 Branch Chained Amino Acids (BCAA).But a whopping 9, covering all the essential amino acids (EAAs) needed for proper athletic function. 

EAAs are the full package for serious athletes that want to focus on muscle building and recovery. That is to say, reports showing that EAA’s can more effectively sustain protein synthesis in a post-workout setting. 

The Hype Energy drinks Xtra are sugar free, low calorie and contain  4 B vitamins. The 4B vitamins are also a plus for our customers. As they provide numerous benefits, such as, boosting the energy level of the body, healthy brain and nerve function, and increases red blood cell production. Ready to go the Xtra mile? Go get that Xtra Power for Xtra Performance.