Hacking Content Creation with Hype Studios

It’s official! The Hype Studios are now live and open for content creation, only limited by your own imagination! 

Located in the center of Madrid, The Hype Studios offers a space entirely dedicated to content creation, with several areas tailored to specific content needs. 

Hacking Set 

The Talk Show area dedicated to conversations, reports, interviews and tutorials. 

With the ability to change between multiple themes and backgrounds, it’s the ideal area to sit back, sip on some Hype and dive deep into the conversation. 

The Hype Bar 

Grab a drink from our many product categories, it’s on us! 

The Hype Bar is dedicated to challenges, pranks, and dynamic video recording. 

Have a challenge in mind? The Hype Bar awaits! 

Play Zone 

It wouldn’t be a play zone without a Playstation 5! Play has no limits with multiple consoles and PC, you’re able to game and stream just about anything! Get comfortable and load up on Hype, how else would you survive an all-nighter? 

Twisted Zone 

Don’t get it Twisted, this artistic set is perfect for all you Instagram models out there, we can create just about any mood or photographic environment you have in mind to achieve your dream aesthetic. 

Naturally, being located in Spain means that the Spanish market has first dibs on content creation, and we’ve seen a lot of profiles come through to make their dreams a reality! 

We’re anxiously waiting to invite YOU (yes, you!) to the Studios to bring your content project to life! 

Make sure to follow us on social media to stay updated on all the content creation projects, we’re just getting started! 

Instagram 

TikTok 

YouTube 

Hype Energy reveals its new product launch: 

Hype Energy Watermelon 0% sugar, 100% refreshing! 

The new watermelon flavour of the Hype Energy Twisted line has finally arrived and is being rolled out to different markets as a limited summer edition, with 0% sugar and a boost in BCAA intake. 

What are BCAAs? 

Branched-chain amino acids are the amino acids leucine, isoleucine and valine, which comprise around 35% of your body’s muscle protein. They’re “essential” because your body doesn’t make them on its own, you have to get them from food and workout supplements. Like other amino acids, they’re the building blocks of protein, but these particular aminos may also help preserve muscle glycogen stores, which fuel your muscles and minimise protein breakdown during exercise. 

With this launch, Hype Energy doubles down on its differentiating value of being flexible and in constant movement, adapting to our markets’ needs  and always putting the consumer at the heard of our product development efforts.

 Make sure to follow us on social media to stay updated on our latest developments! 

Hack The Algorithm with Hype Drinks 

In a world where everyone seems to be doing the same things, taking the same pictures from the same places, it seems harder than ever to stand out and be authentic enough to define your own freedom…

At Hype Drinks, we value the mindset of making up your own rules to enjoy your own freedom. 

Free from society’s pressure to perform in a specific way. It’s all about having fun and enjoying every moment as much as possible.  

We encourage you to #HackTheAlgorithm by doing things differently. Adding your own twist to every day tasks and letting your inner-self shine!

You will #HackTheAlgorithm finding your day-to-day hacks to stand out. Unlock that raw creativity and help you think beyond what is known! 

As a company, we challenge the traditional meaning of Energy across our different product categories in order to offer you the perfect products for specific consumption moments throughout the day.

(Yes, we also have CBD Products available!) 

So how does it all come together?

We developed HYPE STUDIOS, a content creation hub based in Madrid  for creators to be able to express themselves without any filter. To bring their wildest projects to life, all while having fun throughout the process! 

The Hype Studio will embrace this new positioning, showing the versatility of our functional categories by hacking the perception of what an energy drink brand should stand for.

We aren’t defined by just one category, in fact our identity is established through our diverse product offering. We like to remain informed on beverage trends, and jump on the opportunity to develop new product categories.

And you? Are you ready to #HackTheAlgorithm? 

Make sure to follow us on Instagram to stay updated and learn more about the Hype Studios’ development & official launch date!

Xtra: The New Hybrid Category 

The business world does not sleep. So neither do we. The industry of energy drinks is developing at a high speed worldwide these days. Therefore, Hype Energy drink; a company that exists for more than 25 years obviously must be leading this development. In order to bring the best products to the market and provide our clients with the most satisfying flavours. Our different departments are all involved in the innovation process. After months of dedicated New Product Development research.We are excited to announce our new product line expansion. A performance energy drink line called Hype Energy Xtra.

This new category is being introduced with two flavour variants, Piña Colada and Coco Berry. The main objective behind the development of these 2 products is to create an optimised energy formula designed to boost the  physical performance to extra levels. However, the quantity of ingredients may slightly differ from country to country and from region to region. For instance, the US variants will include 300mg of caffeine in a 16.9 oz format. While the EU variants will be restricted to 200mg of caffeine for its 500ml format. 

The Xtra line goes the Xtra mile by not only offering the 3 Branch Chained Amino Acids (BCAA).But a whopping 9, covering all the essential amino acids (EAAs) needed for proper athletic function. 

EAAs are the full package for serious athletes that want to focus on muscle building and recovery. That is to say, reports showing that EAA’s can more effectively sustain protein synthesis in a post-workout setting. 

The Hype Energy drinks Xtra are sugar free, low calorie and contain  4 B vitamins. The 4B vitamins are also a plus for our customers. As they provide numerous benefits, such as, boosting the energy level of the body, healthy brain and nerve function, and increases red blood cell production. Ready to go the Xtra mile? Go get that Xtra Power for Xtra Performance.