Hype Drinks’ new product range focuses on isotonic beverages.
Famously known for its iconic energy drinks product line, Hype Drinks is first and foremost a functional beverages company, focusing on the development of innovative products within existing and newly created beverage categories.
Hype Drink’s latest launch reveals a first step in a new category, isotonic beverages.
The new range defined as "Hype Active” is composed of 3 flavored isotonic drinks, Berry, Tropical and Citric.
The flavors have been achieved through a carefully calculated balance of various juices, not exceeding 3% of juice content which helped to develop a low calorie sports drinks with only 18kcal per 100ml.
Hype Active has been created with one objective in mind: efficient hydration.
The 3 products all contain essential B vitamins and natural electrolytes to provide consumers with an optimal replenishment of fluids before, during and after exercise.
A special emphasis was made on the bottle design and shape, with the intent to reflect healthy body curves achieved through daily exercise and active hydration.
The Hype Active products contains no artificial coloring and are fully recyclable.
The purpose of isotonic drinks is to quickly replace fluids and electrolytes lost through exercise by hydrating with an optimal mix of water, minerals and nutrients.
Isotonic drinks have a similar concentration of salt and sugar as present in the human body, resulting in efficient hydration when needed.
Apart from preventing dehydration and strengthening fluid retention, isotonic drinks have proven to boost endurance by allowing athletes to continue high intensity exercise up to 24% longer than those who do not consume isotonic beverages.
Hype Drinks will be rolling the new range out to key markets across Europe and other regions in the near future.