2018 TCR EU Series Comes to a Close

Hype Energy Drinks was a proud sponsor of two teams for the 2018 EU Touring Car Racing Series, Autodis Racing by Piro Sport and Autodis Racing by THX. A livery redesign, taking inspiration from the motorsports heritage of Hype Energy, helped make sure the teams were the focus of the paddock. Autodis...


Since the first drop of Hype Energy Drinks was created in 1994 we have been working with the top flavor houses in Europe to produce the best tasting quality energy drinks. Free from artificial colorings and preservatives, Hype Energy provides a more natural way to enjoy energy drinks.

Hype Energy 2018 Drinks Range3
Hype Energy cans history

SINCE 1994

Hype Energy was one of the first energy drinks brands on the market in 1994, originally launched by the founder of Hard Rock Cafe. Since 1997, thanks to the vision of its new CEO, former Formula One racing driver Bertrand Gachot, Hype Energy has built a strong global network with a reputation for being a quality lifestyle drink. Hype Energy drinks are now available in over 45 countries worldwide.