Hype Energy Drinks


Hype Energy drinks eye growth and expansion in Middle East & Asia in 2017

Beverage giant to expand distributor and retail network at Gulfood 2017, taking place Feb. 26 to March 2nd. Hype Energy returns for the 5th year in a row to Gulfood 2017, the region’s largest food and beverage trade platform, to further consolidate its footprint in the Middle East while looking for ...


Since the first drop of Hype Energy Drinks was created in 1994 we have been working with the top flavor houses in Europe to produce the best tasting quality energy drinks. Free from artificial colorings and preservatives, Hype Energy provides a more natural way to enjoy energy drinks.

Hype Energy drinks
Hype Energy cans history

SINCE 1994

Hype Energy was one of the first energy drinks brands on the market in 1994, originally launched by the founder of Hard Rock Cafe. Since 1997, thanks to the vision of its new CEO, former Formula One racing driver Bertrand Gachot, Hype Energy has built a strong global network with a reputation for being a quality lifestyle drink. Hype Energy drinks are now available in over 45 countries worldwide.