Hype Energy Drinks is expanding across Europe and has now entered the Spanish market. We are now offering its three most iconic products. The MFP, MFP Sugar Free and last but not least Twisted Tropical, revolutionising the energy drinks offering in the traditional Spanish market. Carefully-crafted flavors are delivered, revisiting the country’s popular taste profiles.
Nationwide distribution has commenced, making our products available in traditional, convenient, and corner stores.
Throughout the launch, Hype Energy can be found on all digital platforms, actively promoting a national campaign to honor those who embody a “Hyper” demeanor and attitude.
Influencers sharing our values will support campaign promotions. These individuals assist everyday people with adventurous spirits and an independent vision of living life with energy.
Exciting prizes will be given away through social media during the campaign. Additionally, scan QR codes on Hype Energy cans for more information, ongoing consumer promotions, and much more!
BEHIND THE HYPE
Hype is more than just a brand. We’re a movement. Led by a former Formula 1® driver since 2000, we’re driven by passion, creativity, and ambition to become the world’s leading functional product company.
OUR PURPOSE IS SIMPLE: TO TRANSFORM HOW YOU LIVE, WORK, AND PLAY.
What started as a legacy energy drink brand quickly evolved into a functional product powerhouse. Our premium European ingredients impress minds across the Middle East, Australia, Europe, Africa, and Latin America. Yet, we won’t stop there.
We don’t settle for anything less than inspiring change and disrupting the game through our story-driven approach. Our commitment to innovation drives us to make functional products accessible to all. Day in and day out, we strive to make every day a good one, packed with thrilling and daring experiences.
HACK THE ALGORITHM
Our ethos is about empowering our community to challenge the status quo by hacking the algorithm of their lives. We believe true freedom can only be achieved when individuals question the present, reject the norm and define their own path. Live unapologetically. Live without limits.
THE END GAME
Driven to spark a global revolution in energy and performance, our intentions are clear: elevate the taste and quality of functional drinks while catering to the ever-changing moods of our customers. Aiming for nothing short of global dominance as the premier functional products brand, we lead by example and continually push boundaries.
We aim to deliver innovative products with unique benefits and nutritional attributes that inspire people to live life on their own terms.