Stay tuned for more content from Hype and the AFA !

Just in time for the Qatar 2022 World Cup, Hype and the Argentine Football Association have teamed up for an exceptional partnership hitting the Middle Eastern markets following Argentina’s road to #worldcup glory.

Several pieces of content has been created featuring Messi, Dybala and co., and were used in several Social Media campaigns.

Following Argentina’s World Cup win, HYPE has gained more brand awareness and viewability. Therefore, we are boosting our marketing efforts to foster more campaigns.

Stay tuned for more content from Hype and the AFA !

Argentina national football team celebrates victory.

The victorious Argentina national football team celebrates victory with the trophy on top of the podium at the 2022 FIFA World Cup in Qatar.



Hype is more than just a brand. We’re a movement. Led by a former Formula 1® driver since 2000, we’re fuelled by passion and creativity. Our ambition is to become the world’s most innovative functional product company.

Our purpose is simple: to transform the way you live, work and play. What started as a legacy energy drink brand quickly evolved into a functional products company. Our premium European ingredients blow minds across the Middle East, Australia, Europe, Africa, and Latin America. But we won’t stop there!

Our company have a relentless commitment to innovation.

This firms aims to make functional products accessible to everyone, ensuring each day is thrilling and daring. never settling for anything less than inspiring change and through our story-driven approach, we’re ready to disrupt the game.

HACK THE ALGORITHM. Our ethos is all about empowering our community to challenge the status quo by hacking the algorithm of their lives. We believe freedom can only be achieved when individuals question the present, reject the norm and define their own path. Live unapologetically and without limits.

THE END GAME. Hype advocates for the challenger spirit in everyone, driving a global revolution in energy and performance. Our intentions are simple: to elevate the taste and quality of functional drinks. Companies goal is nothing short of global dominance as the premier functional products brand. Our business lead by example, pushing boundaries to deliver innovative goods with unique benefits and nutritional attributes to people everywhere.