Since its conception in 2009, Enlite has made a name for itself within the industry by targeting a specific cosmopolitan lifestyle inspired by the American way of life.
Enlite has undergone diverse optimizations, from its recipe to its flashy design, to stay updated on current trends and remain an “out of the ordinary” product.
The flavor can be described as a mild raspberry note in a very light, easy-to-drink beverage, further linking its identity as a weightless, on-the-go drink that delivers optimal energy with a reduced level of calories.
Enlite made its way among the elite circles as it was picked up and endorsed by global media personality Kim Kardashian. The product adapted its recipe to recent market trends during its global positioning.
Enlite is sweetened with Stevia, and still holds the same unique flavour admired by its trusted consumer base.
BEHIND THE HYPE
Hype is more than just a brand. We’re a movement. Led by a former Formula 1® driver since 2000, we’re driven by passion, creativity, and ambition to become the world’s leading functional product company.
OUR PURPOSE IS SIMPLE: TO TRANSFORM HOW YOU LIVE, WORK, AND PLAY.
What started as a legacy energy drink brand quickly evolved into a functional product powerhouse. Our premium European ingredients impress minds across the Middle East, Australia, Europe, Africa, and Latin America. Yet, we won’t stop there.
We don’t settle for anything less than inspiring change and disrupting the game through our story-driven approach. Our commitment to innovation drives us to make functional products accessible to all. Day in and day out, we strive to make every day a good one, packed with thrilling and daring experiences.
HACK THE ALGORITHM
Our ethos is about empowering our community to challenge the status quo by hacking the algorithm of their lives. We believe true freedom can only be achieved when individuals question the present, reject the norm and define their own path. Live unapologetically. Live without limits.