What started as a legacy energy drink brand quickly evolved into a functional product powerhouse. Our premium European ingredients impress minds across the Middle East, Australia, Europe, Africa, and Latin America. Yet, we won’t stop there.
We don’t settle for anything less than inspiring change and disrupting the game through our story-driven approach. Our commitment to innovation drives us to make functional products accessible to all. Day in and day out, we strive to make every day a good one, packed with thrilling and daring experiences.
Our ethos is about empowering our community to challenge the status quo by hacking the algorithm of their lives. We believe true freedom can only be achieved when individuals question the present, reject the norm and define their own path. Live unapologetically. Live without limits.
Driven to spark a global revolution in energy and performance, our intentions are clear: elevate the taste and quality of functional drinks while catering to the ever-changing moods of our customers. Aiming for nothing short of global dominance as the premier functional products brand, we lead by example and continually push boundaries.
We aim to deliver innovative products with unique benefits and nutritional attributes that inspire people to live life on their own terms.
Hype Energy’s rich history started in 1994, with the same visionaries behind the iconic Hard Rock Café. Since its inception, the brand has been heavily involved in motorsports. We sponsored various teams, including Arrows Formula 1® team, Benetton F1, Williams F1, the Racing Point F1 team, a Nascar team, and several motorbike teams. With a strong grip in the paddock, Hype Energy invested in sponsorships to broaden its global reach and secure worldwide distribution.
As the brand grew, it became synonymous with the high-octane lifestyle of Formula 1®. This association strengthened in 1997, when F1 driver Bertrand Gachot signed a distribution deal with Hype to introduce the products in France. Bertrand Gachot transitioned from distributor to CEO in 2000, restructuring the brand and retaining four iconic products in the portfolio.
At Hype Energy, we embrace our motorsports heritage. We have crafted a range of innovative drinks that honor the fast-paced nature of the racing scene. Our iconic can designs boast carbon fibre elements and a matte black lid. Coupled with bold colours and thrilling flavours, Hype Energy will take you from 0-100 real quick!
Hype Energy’s rich history began in 1994, with the same visionaries behind the iconic Hard Rock Café. From its inception, the brand has been heavily involved in motorsports, sponsoring various teams, including Arrows Formula 1 ® team, Benetton F1, Williams F1and of course the Racing Point F1 team as well as a Nascar team, and several motorbikes teams. With a strong foothold in the paddock, Hype Energy committed significant funds to sponsorship to expand its global reach and establish worldwide distribution.
As the brand continued to grow, it became synonymous with the high-octane lifestyle of Formula 1 ®, which only further cemented its place in the racing community in 1997, when F1 driver Bertrand Gachot signed a distribution deal with Hype to introduce the products in France. Bertrand Gachot transitioned from distributor to CEO in 2000, restructuring the brand by keeping four iconic products in the portfolio.
At Hype Energy, we take inspiration from our motorsports heritage and have crafted a range of innovative drinks that pay homage to the fast-paced nature of the racing scene. Our iconic can designs feature carbon fibre elements and a matte black lid, paired with bold colours and mind-blowing flavours that will take you from 0-100 real quick!
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